One full ABM campaign — target list to live ads, personalized emails per persona, and AE briefing docs. Built from live signals, not templates.
Trusted by enterprise revenue teams at
The ABM Strategist sits at the front of your GTM motion. It watches your entire target list, fires when accounts are ready, and hands a complete campaign package to the AE — without a human touching it.
From scoring your list to live ads and AE briefing docs — here is exactly what the agent does and what the output looks like.
Pulls intent data, firmographics, hiring patterns, and funding events across 150+ enrichment providers using waterfall logic. Tier 1 accounts get full campaigns automatically. Tier 2 queues for review. Re-scores weekly as new signals arrive.
When an account crosses threshold the agent maps every stakeholder by decision role — economic buyer, champion, technical evaluator, end user, blocker. Sourced from org charts, LinkedIn activity, and CRM history. Verified with email and direct phone.
Logs every material event on a continuous timeline — funding rounds, executive hires, competitor renewals, website visits, intent surges. When signals cluster in a short window the account crosses threshold and a campaign fires automatically.
Ad creative is generated per persona — VP Marketing sees the team-scaling angle, CISO sees vendor consolidation, CRO sees pipeline gap. Email sequences are timed to known decision windows. AE gets a one-page briefing doc with competitive context and objection handlers.
Every time an account crosses intent threshold, your team receives a complete, ready-to-run package.
“We were able to generate $7.6M in pipeline in the first 60 days — all thanks to Lantern.”
Shubh Sinha · Vice President, LiveRamp
Within three months, results are already showing pipeline that's 6–7x the investment in Lantern, with the potential for significantly more.
What drew us to Lantern over ZoomInfo was that Lantern actually had more integrations with the tools we needed. The onboarding process was fantastic.
Lantern syncs signals, campaigns, and AE briefs to the tools your team already uses — in real time.
The ABM Strategist is one of 90+ connected agents. It hands off to others so no signal falls through the cracks.
Deep account research on demand
Pre-call briefing when a meeting books
Executes the sequences the Strategist builds
Coordinates across email, LinkedIn, ads, mail